Yongkang Media Tower in Jinhua: Rejuvenating An Ancient City with Light and Shadow Technology

The city known for hardware fittings is now shining with cutting-edge tech! A luminous tower has appeared on Jiefang Road in Yongkang, resembling a stack of glowing Rubik’s Cubes. Built with MINVOL’s video glass, the tower transforms with time — transparent by day, and by night, it becomes a dazzling glasses-free 3D display. On its shimmering facade, you’ll find vivid images of intangible cultural heritage, from the iron-casting dragon kiln and tin carving craftsmanship to the rich culture of hardware fittings.

The tower isn't just eye candy — it puts on custom light shows for holidays and events, and it’s the perfect backdrop for traditional Chinese-style photo shoots. Nearby, a bustling cultural and creative market, along with a lively food street, is drawing in more visitors than ever before!
This romantic city holds the memories of generations past — and now, it’s lighting the way to the future. A must-visit destination for all!